PREPARED FOR MINE LINEPARTNERSHIP PROPOSAL · NOVEMBER 2026

A clearer scope.
A thoughtful
next chapter.

Two ways to continue our partnership, with defined deliverables, consistent communication and a clear plan for what comes next.

Explore the two options
ONE PARTNERSHIP. TWO DEFINED SCOPES.Prepared by Alyssa Owen, Noah Social
01 / THE PARTNERSHIP SO FAR

How the scope
has evolved.

The work has grown beyond the original service list. This comparison makes that evolution visible and provides a shared starting point for the new scope.

Original agreement$9,997 / month through Breef

Direct-renewal starting point$9,000 / month discussed before this restructure

Original agreement and current delivery
ServiceOriginal agreementCurrent delivery / status
Short-form videos12 per monthApproximately 25 per month
Edited photos15 per monthApproximately 25 per month
ProductionTwo full shoot days per monthTwo production days per month
Feed publishing5–6 posts weekly across platformsSeven days per week
Instagram stories3–5 frames daily, Monday–FridayFive frames per weekday
Social graphicsUp to 15 per monthGraphics within the content calendar
Campaign emailsNot expressly listedFour per month
Email automationsNot expressly listedFlows built as needed
Blog postsNot expressly listedOne per month
QuizzesNot expressly listedAdded during the partnership; discontinued in both options
Creator collaborations10 influencer/UGC collaborationsUGC sourcing, briefs, coordination and follow-up; capacity up to 10 creators monthly
Ambassador programNo separate ongoing program listedCurrent ambassador relationships, codes, communication and posting follow-up
Performance reportingWeekly analytics reports, KPI tracking and dashboardMonthly KPI tracker and analysis report
Paid advertisingCampaign setup, optimization, three ad creatives, budget management and reportingTransitioning out of Noah Social’s ongoing scope
TikTok ShopNot expressly listedShop approved; setup support underway. Ongoing management is proposed in Option 2

Original scope: signed November 2025 agreement. Current delivery: recent service levels discussed with Mine Line. Items marked “not expressly listed” refer to that agreement’s service list. Five weekday story frames fall within its original 3–5 range. Reporting cadence is reset explicitly in both proposed options.

02 / TWO WAYS FORWARD

The right scope
for this next stage.

Platform coverage stays consistent. Choose the content volume and level of support that fit Mine Line’s priorities.

OPTION 01

Core Partnership

A smaller content cadence with email, UGC and continued support for the current ambassador program.

$6,500/ month

$5,500 / month for the first five months

  • 12 original videos + 15 edited photos
  • Two campaign emails + up to two new flows
  • Five new managed UGC creators
  • Current ambassador management
  • TikTok Shop setup completion and handoff
OPTION 02

Expanded Partnership

The expanded creative service, additional email support, and a dedicated TikTok Shop affiliate workstream.

$9,000/ month

$8,000 / month for the first five months

  • 25 original videos + 25 edited photos
  • Five campaign emails + ongoing flow support
  • Ten new managed UGC creators
  • Current ambassador management + one blog
  • TikTok Shop management + affiliate outreach

The monthly deliverables

ALL QUANTITIES ARE MONTHLY UNLESS STATED
Monthly deliverable comparison
DeliverableOption 1 · CoreOption 2 · Expanded
Original short-form videos1225
Edited photo assets1525
Production days22
Core feed publishing5–6 days per week7 days per week
Instagram story frames3 per weekday5 per weekday
Social graphicsUp to 15Up to 15
Campaign emails25
Email automation flowsUp to 2 new flowsCreation and updates as needed
Blog posts—1
New managed UGC creatorsUp to 5Up to 10
Current ambassador rosterOngoing managementOngoing management
TikTok ShopSetup completion + handoffLaunch + ongoing management
New TikTok affiliate contacts—100
New affiliate sample collaborations—Up to 10
Shoppable brand videos—5, within the 25-video total
EXISTING CHANNEL COVERAGE CONTINUES IN BOTH OPTIONS

Instagram · Facebook · TikTok · YouTube Shorts · Pinterest · LinkedIn

Core content is adapted and repurposed as appropriate for each channel. Publishing cadence describes the core calendar, rather than a separate original post quota for every platform.
A

Plan & produce

Audience and content pillars, launch planning, two production days, captions, on-screen hooks, graphics and creative approvals.

B

Publish & engage

Scheduling, platform adaptations, weekday stories and community management across the existing channels.

C

Review & communicate

Monthly KPI tracker, analysis report, weekly status update and one monthly check-in call.

03 / INCLUDED IN OPTION 02

TikTok Shop,
with a defined plan.

The shop is approved. The expanded option adds a dedicated launch and affiliate program, with responsibilities separate from UGC and ambassador management.

100new affiliate outreach contacts / month
10new sample collaborations managed / month
5shoppable videos within the monthly 25
01

Prepare the shop

Review existing listings and available shop connections, confirm product details, and coordinate a launch readiness check. Mine Line owns inventory, shipping, returns and customer service.

02

Recruit affiliates

Contact 100 new, qualified adult affiliate prospects each month using approved fit criteria. Provide up to two follow-ups per prospect. Prioritize parent-focused and suitable adult skincare creators.

03

Coordinate samples

Manage up to 10 new approved affiliate sample collaborations monthly, including requests, product-shipment coordination, content guidance, posting follow-up and tracking.

04

Publish shoppable content

Plan and publish five shoppable brand videos monthly from the existing 25-video allowance. Coordinate approved product links, offers and creator guidance.

05

Maintain and flag issues

Check shop status twice weekly on business days and make up to five listing or promotion updates monthly. Flag account, product or fulfillment issues to the appropriate owner.

06

Review performance

Include shop sales, orders, available conversion data, affiliate outreach, samples and content activity in the monthly report, with recommendations and next actions.

Three distinct creator workstreams.

Option 2 includes up to 10 new managed UGC creators, management of the current ambassador roster, and 100 new TikTok Shop affiliate outreach contacts with up to 10 new approved sample collaborations. TikTok Shop sample collaborations do not use the UGC allowance. A person appearing in more than one program is tracked under their actual brief and activity.

Affiliate acceptance, creator posting and sales depend on third parties and are not guaranteed. Mine Line approves and funds samples, shipping, commissions and creator fees. Inventory, fulfillment, returns and customer support remain with Mine Line. TikTok LIVE hosting and paid advertising are outside both options.

04 / HOW WE’LL WORK TOGETHER

Clear owners.
A consistent rhythm.

Requests and blockers receive direct communication. Reporting provides context, while the action list keeps next steps moving.

WEEKLY

A direct status update

Completed work, upcoming priorities, approvals needed and blockers, with an owner and next step. Requests are sent directly in Slack, not left only in the KPI tracker.

MONTHLY

Results with interpretation

A KPI tracker and analysis report explain what happened and what to do next. This monthly reporting cadence replaces the original weekly analytics-report requirement.

FIRST THURSDAY

A standing check-in

One monthly call at 2 p.m. Eastern to review performance, priorities and launches. A primary account contact and escalation contact will be confirmed at kickoff.

Planning, production & publishing

Both options include content planning, audience and content-pillar alignment, launch-calendar coordination, captions, on-screen hooks, story copy, scheduling and community management across the existing channels. Two production days follow an agreed schedule and location. Videos, photos and graphics supply the publishing calendar; repurposing an asset across channels does not create a separate original asset. Existing creative approval and reasonable revision practices continue.

Managed UGC collaborations

Noah Social sources and vets creators, conducts outreach, prepares briefs, coordinates product shipments with Mine Line, follows up, collects and reviews content, and coordinates content rights and usage terms. Each new creator collaboration is counted once when onboarded to an approved brief; follow-through on that brief remains included if it crosses a month. Acceptance, delivery and timing depend on creator participation. Creator-made assets are tracked separately from Noah Social’s original video-production allowance.

Current ambassador program

Both options retain management of the existing ambassador roster, recorded at the start of the new scope. This covers ongoing communication, discount-code coordination, tracking agreed five-video commitments, follow-ups and performance review. Ambassador management is separate from new UGC collaborations and TikTok Shop affiliate recruitment.

Campaign emails & automated flows

Option 1 includes two campaign emails and up to two new automated flows monthly. Option 2 includes five campaign emails plus flow creation and updates as needed. Both include copy, design, setup and scheduling in the existing email platform. A substantial automation buildout or migration will be discussed and scoped separately before work begins.

TikTok Shop responsibilities

Option 1 includes completion of the current setup and a handoff of shop status, outstanding items and access coordination. Ongoing shop and affiliate management then sits with Mine Line or its chosen provider. Option 2 includes the separate TikTok Shop workstream above. Its 100 affiliate contacts and up to 10 new sample collaborations are additional to the 10 managed UGC creators. Follow-through for approved sample collaborations remains included across month boundaries.

Client-funded costs & exclusions

Mine Line approves and funds product samples, shipping, creator fees, affiliate commissions, discounts and third-party platform charges. Mine Line handles fulfillment, returns and customer service, and supplies accurate product information, access and approvals. Both options exclude paid-ad management, boosting, ad-budget management, dedicated paid-ad creative production, quizzes and TikTok LIVE hosting. Existing organic assets may be shared with Mine Line’s advertising provider.

05 / INVESTMENT & SERVICE CREDIT

A clear monthly fee.
A separate $5,000 credit.

As part of the proposed resolution for the prior advertising-management concerns, a $1,000 service credit will apply to each of the first five monthly invoices under either option.

PREVIEW YOUR MONTHLY INVOICE

Expanded Partnership

Monthly service fee$9,000

Service credit−$1,000

Monthly invoice total$8,000

Five credits of $1,000 = $5,000 total. The same credit applies to either option.

THE NEXT STEP

Choose the scope.
We’ll put it in writing.

Review the two options together, confirm the selected scope and start date, then document the service credit and deliverables in the updated agreement.

Discuss with Alyssa

Prepared for discussion. This proposal does not amend the existing agreement or record acceptance. The selected scope, effective date, payment terms and credit treatment will be confirmed in the updated agreement.